IT ALL STARTED LIKE THIS...The year was 2020. A group of schoolmates got together (via Zoom, ofc) with one big idea: Can we change the way people shop by democratizing quality fashion? This sparked the dream of a new era in online shopping, and Cider was born. Inspired by the bubbly, fun nature of its namesake drink, we set out to bring that same energy to fashion, making it more accessible and enjoyable for everyone.